Multisite digital experience platform

Bennelong actively manages equity funds across the globe. The new DXP platform serves up content to over a dozen distinct sites across 3 continents.

What we did:

Design brief

Bennelong Funds Management Group (BFM) actively manage equity funds across the globe.

BFM – headquartered in Melbourne, Australia – selected Digital Garden for its expertise in multi-site digital experience design and development. BFM currently manages over a dozen investment managers in Australia, Europe, the United Kingdom and the United States of America.

Geolocation-based and personalised content

Persona-based user journeys and geolocation served content mean that BFM can personalise the frontend digital experience through contexualised menus, content & messaging, fund data and contact forms are a part of the digital experience across this multisite structure.

Targeting users based on who they are or where they're visiting from allows for nuanced, personalised and localised messaging. Personalisation of content based on their investor type can be as granular as different fields that appear on a contact form or the messaging seen on one component on the page.

Geolocation-based and personalised content

Centralised content & data control

The persona and location-based tagging of content is centrally administered in the CMS and can be shared across sites. This means that content, facts and figures – and any persona or location-based variation in them – can be kept up-to-date easily.

Google Sheets API integration

The Google Sheets API integration implemented updates real-time the many funds’ tables and tabs of financial performance data. With cell-to-cell mapping, BFM can centrally update their Google Sheets performance information that then feeds off to specific cells on a certain table on a particular site.

New brand identity

Visually, the new website is cutting edge and the design is more inline with the brand than previously.

Results

Bennelong and Digital Garden have an ongoing partnership and continue to update the features & functions of the multi-sites, roll out new boutique sites and regularly refresh the UI look & feel.

Total sites on platform

15+

Continents serviced

3

Related projects

APRA

Content migration & GovCMS

APRA and Digital Garden collaborated to redevelop and redesign the Authority’s main website on GovCMS, frequented by the financial sectors it supervises, the media, the public, and internal staff.

Growthpoint

A website refresh and data visualisation

Growthpoint engaged Digital Garden to completely transform their website, incorporating live feeds of their stock price, creating an experience that reflects Growthpoints position as a leader in the ASX listed property space.

Thomson Reuters

Global customer portals built on Drupal

The Thomson Reuters customer portal serves as a hub of information for their suite of legal products and platforms, for both the Australia and New Zealand websites.