Clean filtering system
A clean, easy to use filter tool was developed to allow customers to filter their results. Users can narrow down catalogue listings by brand, colour, sizing, frame shape and the likes.
Brand and Drupal website refresh
A refreshed website for Laubman & Pank, implementing new branding and added features onto an existing Drupal site hosted on Microsoft Azure.
Design brief
Laubman & Pank Optometrists are part of the Luxottica Group in Australia. They are passionate about making people’s lives better through authentic quality care for eyes.
Laubman & Pank came to Digital Garden to implement their new brand and design language onto an existing Drupal website hosted on Microsoft Azure. In addition to this, Digital Garden developed a new product area of the website to host Laubman & Pank’s extensive glasses, sunglasses and contact lenses catalogue.
Great assets to work with
We worked with beautiful illustrations - simple, flat shapes with slight use of gradients and outlines, which brings a modern look for the website.
Easy product uploads
Digital Garden developed a robust and easy to use functionality that allows Laubman & Pank to upload CSV spreadsheets to Drupal in order to update pricing, naming, sizing and other product details across the entire catalogue at the click of a button.
This functionality detects any new and changed products and works in conjunction with an API to call on and display product imagery from external providers.
Easy to use ‘Find in Store’ tool
Digital Garden developed a geo-location tool that searches for products within a 20km radius of any user.
This tool is API integrated and provides a user with in stock availability for the five closest stores to their person within the 20km radius.
Results
The result of this partnership is a clean, modern interface that brings to life Laubman & Pank's new brand.
Engaging assets and a clear UX through a number of vast product catalogues allows Laubman & Pank to capitalise on conversion and build better online relationships with their customers.
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