Scalable digital platform

Digital Garden designed and developed a functional and feature loaded website for MJH group, allowing designs for its subsidiaries to be created fast and effectively.

What we did:

Design brief

The MJH Group is one of the leading names in building dream homes for Australian families. From architecturally designed first homes to finance options, from multi-residential projects to investment properties, the MJH Group has grown and evolved to offer a range of building services which cater to diverse needs, goals and budgets.

The MJH group is home to several subsidiary builders, and Digital Garden has partnered with these brands over several years to design and develop new website experiences.

Digital Garden have created a master site for McDonald Jones Homes, that is loaded with functional, innovative ideas and tools that can be utilised by their customers on their property buying journey. The master site can then be re-skinned and customised, and rolled out to each subsidiary brand with the MJH Group, in a timely and cost effective way.

MJH suit of brands

Some of their main brands using the digital platform include:

Information architecture

Modelling and testing the IA is key, to make sure users continue their exploratory journeys when choosing and then purchasing a new home

Collaboration is key

Digital Garden’s most successful projects are born out of truly collaborative partnerships with our clients. The MJH digital team is incredibly organised, responsive and invested in the success of their digital platforms.

Features of the master site

A rich, immersive and visual user experience for prospective new homeowner and homebuilder customers
Interwoven related content throughout the sites that brings the user into the different MJH brands worlds and entices them to keep exploring
Filters and calculators to help give the customer the research tools in the palm of their hands
An Inspiration section, featuring lifestyle and blog posts, 3D walkthroughs of homes, and interior design idea galleries
CRM integration between the website and Microsoft Dynamics CRM

Results

According to MJH's analytics statistics, the new platform Digital Garden designed and developed converts 50% more leads than their old website.

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