Protecting IP in Australia
With Australian Patent and Trademark applications increasing by 3% in 2018 (IP Australia’s IP Report 2019), the growing importance of the protection of Intellectual Property (IP) is clear in this current age of innovation. In our collaboration with IP Australia we immersed ourselves in their procedures for the filing of Patents, Trademarks, Designs and Plant-Breeders Rights. These four forms of protection safeguard creativity, ingenuity and innovation in our local enterprise, they encourage the exploration of new ideas and vital R&D that keeps us competitive as a country.
IP Australia identified opportunities to improve the navigability of their online application tools and enable greater differentiation between their four types of IP protection. We were tasked with assessing the complexities in IP Australia’s existing Information Architecture (IA) and recommending a way to ease users' understanding of the processes involved in protecting their IP.
We were fortunate that IP Australia proved to be a highly-engaged client. With their assistance we steeped ourselves in their workflows, conducting close to 20 short workshops across a diverse pool of staff involved with the processing of IP applications.