Deep understanding through research
We began with a comprehensive discovery phase, conducting interviews and workshops with engineers, architects, builders and WoodSolutions advisors. These conversations revealed clear friction points around navigation, search limitations, inconsistent materials, and the lack of tailored pathways for different professional audiences.
Research insights confirmed several core user needs, including easy access to technical guides, transparent learning pathways, species comparison tools, and a simplified supplier search experience. These findings informed a refined information architecture and set the foundation for a content strategy focused on clarity, consistency and relevance.










