Designing a digital gateway for Australia’s newest city bradfield.city

Designing a digital gateway for Australia’s newest city bradfield.city

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Design brief

The Bradfield Development Authority engaged Digital Garden to design and deliver a new website for Bradfield City Centre — a once-in-a-generation city-building project in Western Sydney.

The site needed to act as the primary digital gateway for the new city — communicating its vision, attracting investment, and supporting engagement with government, industry and the community.

The objective was to create a high-impact, accessible and future-ready platform that reflects the scale and ambition of Bradfield while supporting diverse audiences and evolving alongside the city itself.

The challenge

The challenge

Bradfield is not a typical website — it represents a new city being built from the ground up.

Key challenges included:

  • Communicating a complex, long-term vision to multiple audiences
  • Balancing investor-focused content with community engagement
  • Establishing clear structure from limited and evolving content
  • Creating a strong identity for a place still emerging
  • Designing for growth, new features and expanding content over time

The platform needed to feel credible and authoritative, while also inspiring interest, confidence and momentum.

digital garden
What we delivered

What we delivered

Discovery-led strategy and storytelling

We worked closely with stakeholders to shape a clear digital strategy and storytelling framework — grounded in user needs and aligned to Bradfield’s long-term vision.

 

Audience-first information architecture

We developed a structured IA aligned to key audiences, creating clear pathways for investors, industry, government and community users.

 

High-impact visual design and interaction

We brought the Bradfield brand to life through a bold, immersive interface — combining strong graphics, video, masked shapes and fluid interactions to create a dynamic, high-impact experience that reflects the ambition of the city.

 

Scalable Drupal platform

We delivered a flexible, component-based Drupal CMS enabling efficient content management and long-term scalability.

 

Interactive map and place-based storytelling

We designed an interactive map that grounds Bradfield in its real-world context — showing where it sits, what surrounds it, key industries, and what’s planned across the precinct.

 

This transforms complex planning information into a clear, intuitive experience — helping users quickly understand the scale, connectivity and opportunity of the new city.

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Outcome

Bradfield City Centre now has a high-impact, accessible digital platform that acts as the front door to Australia’s newest city.

The website communicates a complex vision with clarity and confidence, supports engagement across government, industry and community audiences, and establishes a strong digital identity aligned with the Bradfield brand.

With a scalable platform and immersive storytelling at its core, the site provides a future-ready foundation — designed to grow alongside Bradfield as it evolves into a new centre for investment, innovation and community.