Content strategy

Content rules − and we can help empower you

Content strategy helps your organisation focus its content creation on serving your business' core strategy.  Let us help you implement a scalable solution, giving you the tools to create engaging content for your audience.

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Digital Garden can help your organisation develop a clear digital content strategy to give your team direction and purpose in content creation. We’ll help you make sense of the problem and design achievable scalable solutions.

We can help reorganise your content and navigation structure to make it easier for users to find what they are looking for quickly and easily. We do this through workshops and research to understand your audiences and their key user journeys. We use various methods to give your site structure and scalable content solutions such as user interviews, SEO audits, architecture modelling and user testing of IA models.

We can also give you the tools to help your content producers create, audit and deliver your content across different platforms, such as governance frameworks, audit templates and content guidelines.

Speak to our friendly content strategy team to discuss your next content migration project. Get in touch today.

 

SEO research, audit & recommendations

SEO research, audit & recommendations

We will do keyword research on your industry and competitors and create a set of recommendations on how to optimise your website for optimal search engine performance. This will give your organisation the know-how to supercharge your SEO. We can map keywords to your site architecture, giving you a scalable, future-proof navigation structure that will help with your SEO juice.

Content migration planning

Content migration planning

One of the most daunting tasks of any new digital project can be the migration of the content from its predecessor. Digital Garden can be engaged to help plan and, if needed, execute the migration of content into your new content management system. Understanding the database and content structure of the systems you're moving between can be a complex task that needs meticulous planning. This task can be complex, but the benefit to your organisation can be huge.

Read more about our content migration services > 

Content governance

Content governance

A content strategy governance document will act as a living guide for an organisation's content creators to abide by throughout the life of the digital product. It is an invaluable tool that keeps content cohesive and well managed. We will establish a clear set of criteria customised to your organisation that will ensure published content serves a purpose to you and your users.

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