Digital Garden’s project for the team at Doctors’ Health Fund - a private health insurer (PHI) dedicated to medical professionals and their families - was a multi-part, exciting user experience (UX), user interface (UI) design, and development integration project.
Doctors’ Health Fund brought Digital Garden on board for this project to bring an engaging new UX and UI experience for prospective and existing members. Their old site had fallen behind those of their competitors, with a dated, uninspiring design that relied on text-heavy pages of content. Another component of the build was to integrate with the new REST API of the backend medical benefits system that Doctors’ Health Fund operates with.
We carried out a rigorous analysis of Doctors’ Health Fund’s competitors and the PHI landscape in Australia. A common requirement of all insurers (and not always striking the right balance) is weighing the needs of the acquisitions side of a PHI business and that of the existing membership base. Some of the sites we researched had done this well, while others had the membership experience - or even the ability to log-in - almost hidden or relegated to a distant second place of importance.
