Does it need a complete rebuild? Could you get more life from the platform you already have? Or would targeted improvements deliver the greatest value?
Our Website Review & Roadmap gives you a clear understanding of where your website is today, where it needs to go and the smartest way to get there.
Making the right investment in your website
Websites evolve over time. Content grows, business priorities change, technology ages and user expectations move on.
The result can be a website that is difficult to navigate, feels dated, is cumbersome to manage or simply doesn't support the organisation as well as it once did.
That doesn't necessarily mean you need a new website.
We look at your existing digital platform as a whole to understand what's working, what's holding it back and where investment will have the greatest impact.
The outcome might be a focused refresh, a program of continuous improvement or a complete redesign and rebuild.
What we review
Every review is tailored to your website, organisational goals and future plans.
Depending on your needs, we may assess:
- User experience and key user journeys
- Information architecture and navigation
- Homepage and key landing pages
- Content and content structure
- UI and visual design
- Design systems and components
- Accessibility
- Frontend implementation
- CMS and authoring experience
- Website performance
- Technology and integrations
- Analytics and user behaviour
- Opportunities for AI and automation
We combine these findings to build a clear picture of where your website is performing well and where change will create the greatest value.
Your roadmap
We turn our findings into a practical, prioritised roadmap.
Rather than simply producing a list of issues, we identify what should happen next, what should be addressed first and how improvements could be delivered.
This may include immediate quick wins, targeted improvements, a broader website refresh, progressive enhancements or a complete website rebuild.
The roadmap can also provide indicative phases, priorities and investment requirements to help you plan what happens next.
Refresh what works
If the underlying platform is still serving you well, you may not need to start again.
We can refresh and extend your existing website through improvements to UX, navigation, content, visual design, accessibility, components, templates and frontend development.
This can deliver many of the benefits of a new website while retaining your existing CMS, content, integrations and technology investment.
Rebuild when it's time
Sometimes the review shows that incremental improvements are no longer enough.
Your technology may be reaching end of life, the platform may be difficult to maintain, your content model may no longer work, or your organisation may simply have outgrown the website.
When a rebuild is the right approach, Digital Garden can take you from strategy through UX, content, design and development to migration, launch and ongoing support.
Because the work starts with a clear roadmap, the new website is built around identified needs rather than assumptions.
From roadmap to implementation
The roadmap isn't where our involvement has to end.
Our strategy, content, UX, design and development teams can work with you to implement the recommendations — whether that's a handful of targeted improvements, a substantial refresh or an entirely new digital platform.
You can deliver the roadmap as one project or progressively over time as priorities and budgets allow.
Not sure what your website needs next?
You don't need to decide whether to refresh or rebuild before talking to us.
We'll help you understand what you have, what needs to change and the best way forward. Get in touch.
