Your organisation may appear in search results and still be poorly represented when someone asks an AI assistant what you do, who you help or which organisation to choose. A service can be hard to identify, a claim may lack evidence, or useful expertise may be scattered across pages that never connect.
Digital Garden's AI Content Authority Audit examines the substance and structure of your priority website content. We look at whether it helps people make decisions and gives AI systems enough reliable information to describe your organisation accurately, cite its expertise and, where appropriate, recommend it.
Four questions guide the audit
- Understandable: Is it clear what you do, who it is for, what makes your approach distinctive and when someone should turn to you?
- Believable: Are claims supported by named people, relevant examples, outcomes, sources and consistent information across the site?
- Valuable: Does the content answer real audience questions and share knowledge drawn from your experience, beyond generic descriptions of services?
- Findable and actionable: Can a visitor or AI system connect services, people, projects and insights, find the right answer and see a useful next step?
For a council or public agency, the emphasis may be on accurate, accessible answers and clear routes to a service or decision. For a professional services firm, it may also be on showing why the organisation is credible for a particular problem. The assessment stays grounded in your audiences and goals.
What we review
We agree the priority pages and questions with you, then examine the content across relevant service, audience, project, profile and insight pages. We test representative questions in AI tools and trace the answers back to the evidence available on your site. We distinguish an observed answer from a general claim about how an AI platform ranks organisations.
Our review identifies gaps in explanation, proof, expertise and links between related content. You receive examples from your own pages, practical changes and a prioritised plan. Depending on scope, this may include suggested wording, a content architecture map and a roadmap for implementation.
What happens next
Some organisations need to improve a few important pages. Others need clearer positioning, expert profiles, case studies, useful answers or an ongoing content programme. We can help your team make the changes or deliver the strategy and writing with you.
The Content Authority Audit focuses on content and its meaning. Digital Garden can pair it with a separate technical AI readiness assessment where your platform, accessibility, indexing or implementation also needs attention.
Want to know what your website is helping people and AI understand about you? Talk to us about a focused audit of your most important content.