Surf Life Saving New South Wales engaged Digital Garden for a new website design and development into a Drupal CMS framework. The mission of the project was to bring an intuitive digital experience into the hands of beachgoers with a bold, responsive, accessible website.
The key aims of the project, as stated by SLSNSW, included:
- More control over adding content to the website through a CMS that needed no development input or assistance ongoing
- Mobile responsive user experience (UX) across devices including desktop, tablet and mobile
- Increasing donations with prominent calls to action throughout the site
- Grow membership through good UX, increasing the funnel of attracting new members, and simplifying the process to becoming a member
- Increase sign-up to first aid courses - the largest revenue stream of the organisation - through an integration with the courses platform
- Accessibility was key, to ensure Australians of varying abilities can access and consume content on the site without obstacle
The key features of the new website Digital Garden created for Surf Life Saving NSW are:
a modern, clean UI design and implementation that was audited for AA accessibility compliance by Media Access
an intuitive and uncluttered user experience that brings important information to the fore
an integration with a courses platform where Surf Life Saving NSW administers their many first aid course bookings, allowing users to book online and remove manual work for staff
a publicly accessible Members area housing downloads, resources and publications for staff and volunteers on-the-go (or on the beach)
an ecommerce shop (utilising Drupal Commerce) which sells everything from defibrillators to CPR dummies and everything in-between
Our producer Paul and the whole Digital Garden team loved working with Surf Life Saving NSW. A professional, collaborative and easy-going client open to new ideas and approaches that, we feel, made for a fantastic new digital solution.
An important feature of the project, as it is with many not-for-profit, community groups and government agencies, is that the website built adhered to acccessibility AA compliance standards.
Accessibility ensures that users of varying abilities, such as those with vision impairments or other disabilities, can use the website with relative ease. This includes high contrasting colours, code markup that is screen-reader device friendly and clear, clean text without distracting imagery or colours in the background.
Surf Life Saving NSW also commissioned one of Australia's leading accessibility agencies to access the build as we progressed. The interactive prototype, UI design components and the developed staging site were shared.
The returned audit from the accessibility agency highlighted any issues that needed modification, which our developers adjusted accordingly - ensuring a highly accessible site was launched for SLSNSW.