The GPT Group is one of Australia’s largest diversified property groups and a top 50 ASX listed company in Australia. The old website, visually was outdated and the setup of the Kentico CMS system made it quite difficult for the various team members to be refresh content or add additional pages.
GPT engaged Digital Garden to work together with them to overhaul their website from a design and development perspective. The Digital Garden team revamped the user experience of the GPT Group’s website, and designed a responsive solution that was aesthetically pleasing and extremely functional. The design process was kicked off with a series of stakeholder workshops to generate a deeper and insightful understanding of the motivations and needs of key user groups that were visiting the GPT Group’s website. Digital Garden used these insights to better understand the needs of both site visitors and the site managers.
Visually the new website is cutting edge and the design is a lot more inline with the brand than previously. The site was built on the Drupal 8 CMS platform which allows for a lot of flexibility and scalability. Digital Garden was able to implement GPT's desired functionality such as a tiered content workflow approval processes, real-time ASX updates and share price feeds. Digital Garden also engaged Acquia Professional Services for the hosting solution for the website, and provided load and penetration testing through our partner network.