Doctors' Health Fund

Built on Drupal 8, this multi-part user experience (UX), user interface (UI) design, and integration development project has delivered a cutting-edge new experience for one of Australia's private health insurers and their members.

Digital Garden’s project for the team at Doctors’ Health Fund - a private health insurer (PHI) dedicated to medical professionals and their families - was a multi-part, exciting user experience (UX), user interface (UI) design, and development integration project.

Background

Doctors’ Health Fund brought Digital Garden on board for this project to bring an engaging new UX and UI experience for prospective and existing members. Their old site had fallen behind those of their competitors, with a dated, uninspiring design that relied on text-heavy pages of content.

Another component of the build was to integrate with the new REST API of the backend medical benefits system that Doctors’ Health Fund operates with.

Balancing acquisitions versus membership

We carried out a rigorous analysis of Doctors’ Health Fund’s competitors and the PHI landscape in Australia. A common requirement of all insurers (and not always striking the right balance) is weighing the needs of the acquisitions side of a PHI business and that of the existing membership base. Some of the sites we researched had done this well, while others had the membership experience - or even the ability to log-in - almost hidden or relegated to a distant second place of importance.

One of the main aims for both Doctors’ Health Fund and Digital Garden was to make the members feel as important and getting value-for-money as the day they first joined.

Key features of the new solution

  • Quick Quote form and cover products selection

  • Member calls-to-action and log-in made far more prominent

  • Application Form

  • Email Me This Quote

  • Dashboard

  • Claims History

  • Make a Claim

  • Make a Payment & Manage Payment Method

  • My Usage & Limits

  • My Profile

Results and ongoing feature development

The end product is a stunning visual and user experience, worlds apart from their previous website iteration - a solution that rivals some of Australia’s biggest names in the PHI sector.

Digital Garden and Doctors' Health Fund continue to work together for ongoing sprint-based feature and design development approach.

Technology used

Here are just some of the technologies and tools we utilised in this project:

  • Drupal 8 as the new website’s content management system framework

  • REST API integration with Hospital and Medical Benefits System (HAMBS)

  • Angular 2 to facilitate a beautiful, dynamic frontend experience on the Quick Quote

  • Axure to prototype an incredibly detailed user experience, serving as a development blueprint