APP is the leading provider of services to the property and infrastructure industries, both in Australia and internationally. APP approached Digital Garden to design and develop a site that provides a functional and attractive showcase of their service offering. Digital Garden was also challenged to increase traffic and user engagement through a combined SEO and Content strategy.
The objectives for the new site were to highlight APP’s best work and provide a platform for potential clients and employees, as well as to overhaul the previous information architecture to create seamless and intuitive user workflows ensuring that the content is informative and relevant. With a focus on social engagement and bringing APP’s personality to the forefront, the new website is a true reflection of APP’s core values.
The outcome; a sleek mobile responsive website that emphasises APP’s full spectrum of end to end services on small niche projects, major landmark projects and everything in between. Each content section is clearly defined, and the user-journey has been mapped and strategically refined resulting in a user-friendly and elegant website that stands with them, head and shoulders above the competition.