Marketing Automation

A smarter journey to ‘buy’

Marketers are familiar with the phrase “people like to buy rather than be sold to”. More and more, businesses are recognising that a buyer’s online journey through research, education, evaluation and ultimately selection involves multiple stages and multiple stakeholders before a sale is finally made.

Digital marketers need to understand each stage of that journey and present relevant content accordingly.

Digital marketing tools

A number of products, including Marketo, Exact Target, Pardot, Eloqua and Silverpop, when integrated into your website, can track visitors and, through quality content, identify and engage a named lead via multiple touch points, be that through email marketing, social media or good old telephone.

When synchronised with a solid CRM system, such as Salesforce.com or SugarCRM, marketers now have oversight of a digital ecosystem to attract, convert and engage over the whole of a buyer’s journey to turn net new clients into loyal advocates with high lifetime values.

The right partner

At Digital Garden, we have a laser focus on delivering business outcomes and have successfully helped many clients - including ICMS and SummitCare - drive not only new leads through their digital assets but also enabled a faster sales follow up. So get in touch today and see how we can help you identify more deals and close them faster.