In conjunction with your UI design here at Digital Garden, we can also create or refresh your organisation’s brand and visual identity - a project unto itself.
Creating this new identity in tandem with planning and design of your new digital solution will ensure a very complementary branding and digital design process and seamless result.
Our branding methodology typically consists of five key steps, essential to setting your above and beyond your organisation’s competitors.
Discover and understand
- Your organisation
- Background and future direction
- Self-perceptions of tone of voice
Research and analysis
- Your competitor landscape
- The good and the bad
- Analyse messaging and tone of your field and its audience
Concept and create
- Create brand concepts and logos
- Colours, image treatments, fonts
Present and iterate
- Present concept to key stakeholders
- Walk-through of research, ideas, and rationale
- Feedback loop on any refinements, iterations or new concept
Develop and deliver
- Based on final feedback develop the complete branding
- Deliver a complete branding look and feel
- Incorporate into your digital UI concept and screen design
Want to brand yourselves in a new way?
Get in touch with Digital Garden today to chat about your branding or logo design needs.