Findable and desirable
Being found and indexed by search bots, then engaging users with compelling relevant content: That’s what your digital assets essentially need to achieve. Easier said than done. It just takes work upfront (which we can help with), patience and ongoing maintenance (which we can advise on).
After all, it’s one thing to have a shiny engaging presence online, but you need to be found first. Then it’s up to your content to deliver on any business objectives and customer expectations. There are several online marketing strategies you can consider in meeting these goals:
Search engine optimisation (SEO)
That is, the ability to appear as high up on search engine results page (SERP) as possible. Our team can analyse not only your current site’s architecture but also the content, keywords, internal links and other resources to help improve organic (non paid for) search results.
Search engine marketing (SEM)
As the term suggests, and if your budget allows, you can ‘buy’ ads on a SERP for designated search terms. Again, we can help with a thorough review of your online objectives, content marketing ambitions and competitor analysis to devise the optimal SEM campaign.
Marketing automation and CRM
Customer relationship management (CRM) systems can help marketing teams keep prospects warm until they’re ready to be passed to any sales teams. CRM solutions like SugarCRM and Salesforce.com can help capture and store information about existing or prospective customes in one place and help track your organisation’s interactions with them.
Additionally, automated marketing systems such as Pardot, Exact Target, Eloqua, Marketo and Silverpop can help you not only profile new leads but also send automated emails to bolster engagement, build trust and ultimately, convert into a sale.
Facebook, Twitter, Instagram, Tumblr, Reddit, LinkedIn - the list appears neverending. Successfully navigating the social media landscape requires careful planning and diligent monitoring. But the rewards for clever social campaigning can be profound. We can show you how.
Findable > Desirable > Profitable
To achieve all three it starts with a conversation and much collaboration. So get in touch when you’re ready and let’s see how smarter Internet marketing can work for you.