Corporate Branding

How to stand out in a crowd

When you or your staff are not present, it’s the gamut of offline marketing collateral (be that a print ad, online banner, bill poster, brochure, flyer, email, business card etc), as well as any digital presence, corporate perception and logo that arguably compels people to engage your services or buy your products.

Spanning all these touchpoints is your brand. When you think of it this way, branding is big. And arguably one of the central tenets of any brand is the logo. How’s yours shaping up?

Logo design: an investment, not a cost

A logo is not only a company’s symbol, it communicates a corporate identity and informs a set of values and perhaps even a culture. In digital design it plays an even more vital role, often serving as the main graphic element on a page or screen; consequently, it’s a key focus of the visual design.

An effective company logo – one that’s aesthetically appealing and easy to recognise – stays in the users’ mind, allowing them to associate the messages espoused by the logo with the organisation, and by extension, its website. Think Nike or Apple.

Workshops and competitor analysis

We work side by side via planning workshops to gain insight into your customers and their motivations, then develop a logo, brand identity and guidelines that not only differentiates you in the market, but also generates loyalty, trust and recognition.

Brand need a refresh?

Get in touch to set up an obligation-free meeting and see just how Digital Garden could help with your corporate branding needs.