Alban
Alban has been helping organisations get found online since the early days of Google Ads.
With more than 20 years of digital marketing experience across agency, client and consulting roles, Alban combines strategic thinking with the practical expertise required to turn plans into measurable results.
His experience spans SEO, search engine marketing, online advertising, email and affiliate marketing, ecommerce, social media and web analytics. He has developed and delivered digital strategies for organisations ranging from SMEs to leading brands including Nike, Samsung, SBS, AMP, TAFE, UBank and Reader’s Digest.
At Digital Garden, Alban helps clients understand their audiences, strengthen their online presence and identify the channels most likely to deliver meaningful engagement and return on investment. His work is grounded in research, performance data and a clear understanding of each organisation’s commercial and strategic objectives.
Alban also contributes to content strategy, helping organisations improve their information architecture, content models and distribution plans. This connects content creation with search visibility and ensures information can be found, understood and used across different channels.
He holds a Master of International Marketing from Macquarie University, a Master of International Business from KEDGE Business School, and a Bachelor of Business Administration with Honours in E-Commerce from the University of Lincoln.