Abby
Abby is the Managing Director and Creative Director of Digital Garden. She leads the agency’s creative vision and commercial direction, oversees new business development, and plays a hands-on role in shaping project outcomes from strategy through to delivery.
With over 20 years of experience in UI and UX design, Abby brings deep expertise across branding, user experience, and digital strategy. She works closely with clients to ensure every project is intuitive, impactful, and designed with purpose.
Abby is passionate about working with clients who share a commitment to positive change and leads Digital Garden’s annual review of social and environmental performance. She focuses on projects that contribute to the greater good — whether through sustainability, accessibility, or community impact — and ensures the agency stays accountable to these values in everything it delivers.
She holds a Bachelor of Design from UNSW (COFA).