As the founder and managing director of Digital Garden, Abby's background spans two decades, two continents and roles in UI and UX design.
Abby founded Digital Garden on a philosophy that partners a business' digital strategy with the technical know-how of what works - and what doesn't.
Having worked in London and Sydney, Abby has served as the creative lead on many top brands such as the London Stock Exchange, BT Wrap and Life insurance products, MGSM, Sydney Water, the Law Society, AGL, RACQ and Leighton Contractors.
Today, Abby no longer designs but instead manages the operations of the agency, pitches digital solutions for new business and provides creative direction for the design department.
She completed her Bachelor of Design at the College of Fine Arts, UNSW.