As the founder and creative director of Digital Garden, Abby's background spans two decades, two continents and roles in UI and UX design.
Abby founded Digital Garden on a philosophy that partners a business' digital strategy with the technical know-how of what works - and what doesn't.
Having worked in London and Sydney, Abby has been the UX lead for digital projects across many top brands such as the London Stock Exchange, Honda, Sydney Water, the Law Society, UGL, UTS and Westpac.
Today, Abby no longer designs but instead manages the operations of the agency, pitches digital solutions for new business and provides creative direction for the design department.
She completed her Bachelor of Design at the College of Fine Arts, UNSW.