Key ingredients for Legal websites
For law firms, word of mouth or media exposure might have been the main ingredients for growth in the past.
But as the digital age takes hold across just about every aspect of legal practice, firms must ensure their industry reputation, partners’ experience and market differentiators are showcased online in the most practical and professional manner possible.
We’ve worked with quite a few legal firms over the years to help develop and advise on their digital vision. It’s this specific experience gained from working so closely and regularly with the likes of Turks Legal, The College of Law, Moray & Agnew, The Law Society, as well as Gilbert and Tobin (among others), that places us in a unique and knowledgeable position to ‘partner’ law firms on their digital journey.
Content builds credibility
Essentially, we ‘get’ the industry. And we know from ongoing analysis that key elements of a law firm’s website must focus on:
- Directory of team members, their qualifications and industry associations
- Specialist practice areas
- Cases they were successful in
- Awards won and client testimonials
- Thought leadership on key legal aspects.
Thought leadership is important. Law firms quite often have specialist partners who develop subject matter expertise in niche areas of practice. Their views, published articles, case histories, multimedia appearances can become highly sought after by legal counsel employed by larger corporations.
As such, much of their output – including newsletters, blogs, social interaction and other subscription services – should be readily accessible online.
Of course, all law firms are not the same, so any distinguishing elements that set one apart from the other needs to be identified and given the relevant exposure, in terms of design, visual hierarchy and actual content items. We can help with all that and more. It’s what we do.
Services we bring to the legal industry
- Develop responsive designs, which work across all devices (we’ve noticed lawyers spend a lot of time on tablets and smartphones)
- Implement gated or password protected sections housing confidential data like white papers, subscription only content, client communications
- Conduct SEO audits and provide keyword recommendations
- Advise on content strategies
- Integrate crms for lead capturing.
Like to know more?
Going (and even staying) digital in the Legal sector is not a simple undertaking. However, partnering with an experienced provide like Digital Garden will ensure you avoid the pitfalls of those who’ve gone before. So get in touch with us today and let our team help you plot the course to a successful online presence.