Healthcare
Looking healthy online can add to the bottom line
Google knows long before official health departments do of an impending flu outbreak (or similar communicable ailment); search volumes spike around a given subject. And the majority of those searches are conducted on a mobile phone. Instead of your local GP being the first stop in diagnosis and treatment, consumers are increasingly going online as their first step for information and answers when it comes to general well being. It makes sense, given the huge growth of online technologies and health-related resources now available online. As a result of these growing consumer expectations, specialist healthcare providers have an onus to ensure their professional services, industry expertise and enquiry feedback loop are presented in the best possible digital light. Some key areas where online offerings are playing a large part include:- Services for disability (NDIS)
- Aged care facilities; both residential and in home
- GP, dental clinics and elective surgery options
- Other complementary health services such as physiotherapy