Looking healthy online can add to the bottom line

Google knows long before official health departments do of an impending flu outbreak (or similar communicable ailment); search volumes spike around a given subject. And the majority of those searches are conducted on a mobile phone.   Instead of your local GP being the first stop in diagnosis and treatment, consumers are increasingly going online as their first step for information and answers when it comes to general well being.   It makes sense, given the huge growth of online technologies and health-related resources now available online.   As a result of these growing consumer expectations, specialist healthcare providers have an onus to ensure their professional services, industry expertise and enquiry feedback loop are presented in the best possible digital light.   Some key areas where online offerings are playing a large part include:
  • Services for disability (NDIS)
  • Aged care facilities; both residential and in home
  • GP, dental clinics and elective surgery options
  • Other complementary health services such as physiotherapy 

The age of empowerment

Following recent government changes (particularly to aged care funding), consumers are now more empowered than ever in being able to pick and choose individual services from a range of health care providers, who now have to increasingly compete for customers (and business).   Health is an emotive subject. As such, consumers demand timely, relevant and actionable content to answer their concerns. And this research is conducted more often than not on their mobile phone. 

Responding with a responsive solution

More than ever, a responsive website is a necessity rather than a “nice to have” and even Google has begun to penalise those web sites without a mobile optimised version. 

Our client’s experience

Summitcare provides low to high level residential aged care, with dementia-specific residential support services, throughout the Sydney and Newcastle areas.   They recognised the need to market its brand and services more aggressively in an increasingly competitive market. Consumers, typically friends and family of senior citizens, needed to be able to access information quickly and easily when faced with a situation where their loved one required residential care.   The new responsive Summitcare website was developed for users to quickly find a location or service on any device. It also integrates a new CRM system (SugarCRM) so that all new enquiries can be seamlessly managed; with workflow alerts sent to the business development team for immediate follow up.  

Time for a ‘digital’ check up?

If your healthcare business needs a  quick check up why not get in touch with Digital Garden today. We’d love to show you how we can give your digital presence a welcome shot in the arm.