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Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)

Most organisations already have some sort of web presence. Digital Garden can nurture your website by introducing two of the newest tools in web development.

Search Engine Optimisation (SEO) is the first step in promoting your site. By ensuring your website has SEO sown into it, you make the site better for search engines and users. For example, repetition of keywords such as ‘Sydney’ ‘web’ ‘website’ and ‘design’ on Digital Garden’s website help browsers searching for a Sydney web design company to spot us.

We believe:

• SEO should be performed early in the content discovery, content writing and URL design phase.
• While it’s not possible to guarantee search engine results, the engagement of a search engine specialist improves your odds.
• SEO is an on-going process: assessment and modification over time is required to deliver the best results.

Digital Garden can recommend a number of SEO copywriters.

Search Engine Marketing (SEM) is everything that can be done to harness the technology of search engines with the goal of promoting a website and then increasing its traffic and “stickiness”. This might include:

• Paid inclusion in a search engine or site directory database.
• Traditional advertising – ads appear based on the keywords entered into the search engine.
• Pay-per-click (PPC) Advertising – you pay for an ad when someone clicks it and is brought to your site.

Digital Garden can advise you on your SEM campaign.