Wintons Teak are designers, manufacturers, distributors and retailers of premium outdoor future with a focus on quality. The company approached Digital Garden with visions of developing a website that gives their users an online shopping experience as if the customer was shopping in store. The key feature of the new website was their mix & match functionality.
Digital Garden worked toward bringing the mix & match feature to life for Wintons Teak. This feature would allow product variants to be matched / grouped to create a bespoke setting of the user’s choice. This functionality was to mirror the experience that shoppers have in the actual stores.
The end goal of this price match was to allow users to create up to 3 “sets” of lists of choice and request a quote for each set.
The request a quote process would be done manually via the Wintons Teak staff, which normally be actioned within 24 hours. The quote is emailed to the customer, with an encouragement to visit the store in person.
The final website turned out sleek and professional in look and feel. The mix & match functionality worked exceptionally well. Wintons Teak saw their brand increase in terms of awareness and sales. Positive reviews flowed in from the Wintons Teak team when the site was launched.
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