Breezes Muirhead, a master planned 1,150 lot, residential development in Darwin, Northern Territory, is a joint venture project between leading Australian property group, Investa, and Defence Housing Australia. Bringing a whole new approach to building attractive neighbourhoods, Breezes brings together the best of tropical living and true sustainability.
Such a significant development required a marketing website that was not only visually appealing to potential buyers but also easy to navigate and find key information about the land and home packages available. The new website also had to be mobile friendly catering for users on any connected device.
Digital Garden worked closely with the Investa project marketing team and its brand design team to ensure the functionality and design worked in harmony to deliver a website that would drive new enquiries from potential owner occupiers and investors alike.
The team developed the Breezes website on a Drupal CMS platform with a fresh, contemporary design appealing to the key target audiences. The website serves to provide key information about available land and pricing and how to enquire as well as positioning the development and the neighbourhood as a desirable location to live.The new website was developed with responsive web development best practices ensuring that users have the best experience no matter what device they choose to access the content on.
The site was launched in February 2015 and the feedback from both Investa and DHA has been very positive. The site looks and feels fresher and more contemporary in design and appeals to the target audiences. The fact that the site renders optimally across desktop, tablet and smartphone devices is a step change in the Breezes approach to market.