The GPT Group is one of Australia’s largest diversified property groups and a top 50 ASX listed company by market capitalisation. The old website, visually was outdated and the set up of the CMS system made it quite difficult for the various team members to populate content. GPT engaged Digital Garden to work together to overhaul their website from both a frontend and backend perspective.
The Digital Garden team revamped the previous user experience of the GPT Group’s website to design and develop a responsive solution that was aesthetically pleasing and functional. The design process kicked off with stakeholder workshops to generate a deeper and insightful understanding of the motivations and needs of key user groups that were visiting the GPT Group’s website. The Digital Garden team used these insights to better understand the needs of both site visitors and site managers.
The site was built on the Drupal CMS platform which allows for a lot of flexibility and scability. In regards to the front end of the new site Digital Garden and GPT worked together to refine the final design concept.
Built on Drupal 8 Digital Garden was able to implement GPT's desired functionality such as a tiered content workflow approval processes, real-time ASX udpates and share price feeds. Visually the website is cutting edge and the design is a lot more inline with the brand than previously.