Farage are passionate about three things – unmistakable quality, sophisticated style, and the heritage of traditional tailoring. They wanted their online presence to reflect this philosphy.
Digital Garden were engaged to redesign Farage's online store, taking advantage of Magento's scalable, flexible CMS platform, which will allow Farage to have complete control of their products, content & functionality for their online store.
The new site includes: Inclusion of clear ‘Enquire Now’ forms particularly in the Bespoke and Corporate services area of the website, which has lead to an increase in new Corporate Wardrobe enquires which generate a high revenue for Farage.
Clear promotional features throughout the site to give the client the tools to push products, promotions and services. These promotional features and landing pages will be utilised for Adwords campaigns.
Multiple avenues explored to tie in content with sales conversion. i.e. ‘The Cut’ which is their featured blog. This has the functionality for users to purchase related products from the blog posts, the blog also assists with SEO.
Highlighting the latest seasons new fashion range
Communicating with their database of customers, with the latest promotions and deals