CPB Contractors (previously know as Leighton Contractors) is the construction business of Leighton Holdings Group and services a number of industry sectors including infrastructure, energy and services (long term operation and maintenance).
With such a diversified set of capabilities, services and target audiences the challenge was to position the CPB Contractors business clearly in the minds of not only customers and potential customers but also to potential future employees.
As with any business of this size, the services and industry sectors had to be clearly identified and services within the sectors easy to find. In addition, key projects had to be showcased to provide credibility and reference cases for potential new clients to be reassured of CPB Contractors’ ability to deliver on new projects it had tendered for.
Digital Garden started out with detailed stakeholder workshops from different divisions within CPB Contractors to gather requirements before developing an overall information architecture and user experience design through interactive wireframes.
Testing user journeys via the prototypes helped the team refine the wireframes that led the design and development process to fruition.
The use of a mega menu and delineating the key sectors made it easy for website users to quickly find the information they were looking for with the least number of clicks. As part of the digital strategy, it was critical that the people and Careers section was identified in the menu as a section in its own right to attract potential new employees to the integrated page-up job portal.
The website has successfully repositioned the CPB Contractors business online and provides a key resource for a multitude of users including customers, potential clients, journalists and media professionals as well as potential new employees.
The design of the home page ensures that the latest news is always available to users about CPB Contractors and its successes.
The successful delivery of the website project has led to additional projects for CPB Contractors including:
Digital Garden created a facebook app, so users can quickly find Leightons projects directly from Facebook.