Search Engine Optimisation (SEO)
More than 80% of Internet users cite search engines as the primary channel to find websites. If your site is not being found, you’re not in business. So it makes ‘cents’ to have your content optimised for search engines by a company offering SEO services as part of their standard web design and development process.
The theory of optimisation attempts to have your site list as high up results pages as possible; these are known as ‘organic search’ results (as opposed to sponsored ads). Break through to that first page of Google, Bing or Yahoo for your chosen keywords, and you’ll start to get much more traffic for free.
Search engine optimisation takes results from in-depth keyword analysis then maps those keywords to the new site structure ensuring optimal keyword allocation and professionally crafted content that is highly ‘visible’ to search engines.
We engage a specialist web copywriter; who either independently or in collaboration with clients, sources a specific list of keywords and phrases for each page and subtly embeds them throughout the body copy (especially in the first 250 words), in headings, in link text, in alt text, in metadata, even in the information architecture; just as we’ve done with this page.
See that <heading> above, SEO services? It’s not random; it’s been included mainly because it’s a very popular phrase many users enter in search engines. However, the challenge is not to overdo the keyword repetition, but ensure the copy ‘speaks’ to your users as well as search engines simultaneously.
SEO – slow and steady or quick and slick
Results from SEO can take time to emerge unless you already have a well-established, high-ranking website. A fast-track tactic is to pair SEO with Pay Per Click advertising or an AdWords campaign as part of a broader digital strategy.
Get in touch and find out more about the importance of search engine optimisation and how we can help elevate your site up those search results pages.