Logo Design & Branding
Logo Design
While multiple elements contribute to your brand, arguably your logo design is near the top of that list, given it’s used as a company’s symbol, it’s corporate identity. In web design it plays an even more vital role, often serving as the main graphic heading on each page and, consequently, the design’s visual focus. And they increasingly function as a defacto ‘link’ back to the home page.
Logo design strives to be representative of an organisations’ ideals, goals, identity, even its vision. That’s a big ask. Additionally, the logo should tie in to existing design elements prominent within the company’s brand and colour palette. An effective company logo design – one that’s aesthetically appealing and easy to recognise – stays in the users’ mind, allowing them to associate the messages espoused by the logo with the organisation, and by extension, its website. Think Nike or Apple.
Therefore the development of a business logo design should be seen as an investment rather than a cost. After all, it filters right through all marketing collateral: business cards, letterheads, templates, style guides and websites, to print and multi-media campaigns.
We work side by side via planning workshops to gain insight into your customers and their motivations, then develop a logo and brand identity that not only differentiates you in the market, but also generates loyalty, trust and recognition.
