Logo Design & Branding
Your business is your brand, and your brand is what customers say
or recall about a business, whether you’re a large corporate or
budding SME. Branding (and its logo) is not the
face of a company; it is the spine.
A logo is meant to present potential customers and users with an effective and stimulating image that grabs their attention and pulls them in. Ideally, it is representative of the organisations’ ideals, goals, corporate branding, identity; perhaps even its vision.
That’s a lot of pressure on the logo to deliver. That’s why logo development (as part of a wider branding strategy) should be seen as an investment rather than a cost.
When it comes to corporate branding, first impressions count. Humans make split decisions about companies, and often that decision is in response to a piece of marketing collateral: be that a print ad in the local press, online banner, bill poster, brochure, letter box flyer, email, business card or a note posted on company letterhead.
When you think of it this way, your marketing collateral is as important to generating leads and driving visitors to your website as any other company component. How’s yours looking?
A style guide (or style manual) is a set of standards for the writing and design of print documents or web sites. Adhering to a style guide provides authority, uniformity and coherency in tone, formatting, look and feel, design, branding, language and a host of other elements.
In practice, a style guide becomes the ‘source of truth’, the definitive reference that all potentially competing interests must defer to. Style guides are worth their weight in gold.